2016_MY_BURBERRY_EDP_SUPPORTING_STILL_RGB_CROPPED_03.jpg
2015_FESTIVE_STILL_LIFE_PACKAGING_02_RGB_CROPPED.jpg
Opium_purse__03.jpg
2016_MY_BURBERRY_EDP_SUPPORTING_STILL_RGB_CROPPED_03.jpg

VINCENT VILLEGER - LUXURY PACKAGING CREATIVE - EXPERTISE


Expertise

SCROLL DOWN

VINCENT VILLEGER - LUXURY PACKAGING CREATIVE - EXPERTISE


Expertise

Vincent’s understanding of the luxury packaging world is second-to-none.
He has deep insight into how design decisions impact business and vice-versa.
— Alistair Gibbs, Vice-President of Brand Design, Burberry.
 

 

Luxury

Designed the complete brand packaging
for Burberry - twice.

Retail, accessories, outlet, children, special projects.

Key stakeholder beyond design:
Supply chain.
Production.
Sustainability.
New Product Development.

Beauty

—

Fragrance, Make-Up, Skincare.

Bottle, pack, sampling, point of sale, flankers, travel retail, gift sets.

Over 35 launches.

Top-5 ranking for
My Burberry, Mr. Burberry and Brit.

FiFi d'Or (My Burberry), 2015.
Gold Pentaward (Givenchy), 2008.

E-RETAIL

Designed the complete
packaging suite for Burberry's online commerce.

An approach specific to digital retail, not a carbon copy of the retail experience.

Consideration for:
The brand representation.
The consumer experience.
The logistical suitability.

2015_FESTIVE_STILL_LIFE_PACKAGING_02_RGB_CROPPED.jpg

VINCENT VILLEGER - LUXURY PACKAGING CREATIVE - BRAND


Luxury

VINCENT VILLEGER - LUXURY PACKAGING CREATIVE - BRAND


Luxury

Opium_purse__03.jpg

VINCENT VILLEGER - LUXURY PACKAGING CREATIVE - BEAUTY


Beauty

VINCENT VILLEGER - LUXURY PACKAGING CREATIVE - BEAUTY


Beauty

By designing a stunning, cohesive portfolio of fragrances, Vincent has been a key contributor in making Burberry the truly credible luxury beauty brand it has become.
— Simona Cattaneo, CMO Luxury Brands, Coty.