Launching a fragrance requires complete consistency across all channels.

For Burberry Body, I designed an extensive range of packaging and P.O.S materials
and coordinated the production of exhaustive implementation guidelines.

 

Packaging

Facetted glass, subtle check textures, chic metallics and soft surfaces
convey the sensuality of the launch.

Design cues are expanded thoughtfully across the range
from flankers and ancillaries to point of sale
ensuring unity and relevance to the story being told.

The coffret provides a sensuous reveal
as the velvet-soft nude lid softly reveals a rose gold shoulder.

 
 

BACCARAT CRYSTAL EDITION
 

I designed a luxury collector edition
limited to 156 units
hand-blown in France by Baccarat.

Adapted design cues suit the manufacturing techniques unique to crystal
and provide a stand-out product.

 
 
 
 

POINT OF SALE
 

Designing the C.P.U and oversee manufacturing development.
Collaborating with the architects designing the L.P.U
Designing windows - from vitrine to experiential.
Producing comprehensive implementation guidelines.