Launching a fragrance requires complete consistency across all channels.
For Burberry Body, I designed an extensive range of packaging and P.O.S materials and coordinated the production of exhaustive implementation guidelines.
Facetted glass, subtle check textures, chic metallics and soft surfaces convey the sensuality of the launch.
Design cues are expanded thoughtfully across the range from flankers and ancillaries to point of sale ensuring unity and relevance to the story being told.
The coffret provides a sensuous reveal as the velvet-soft nude lid softly reveals a rose gold shoulder.
BACCARAT CRYSTAL EDITION
I designed a luxury collector edition limited to 156 units hand-blown in France by Baccarat.
Adapted design cues suit the manufacturing techniques unique to crystal and provide a stand-out product.
POINT OF SALE
Designing the C.P.U and oversee manufacturing development. Collaborating with the architects designing the L.P.U Designing windows - from vitrine to experiential. Producing comprehensive implementation guidelines.