To create and develop a palette of bespoke packaging materials
emulating the colour and texture of the brand's iconic gabardine trench coat.
Quality vs value vs delivery
Colour and emboss developed in close partnership with a British paper mill
and other production partners:
sustainability experts, supply chain / procurement stakeholders, raw materials manufacturers.
Environmental considerations at the heart of material development:
F.S.C sourcing and high levels of post-consumer waste as key elements of the specification.
1,200 tons a year
A bespoke paper made in England
matches the fabric in colour and texture perfectly, for brand integrity and storytelling.
Manufactured at high volumes in a range of specifications for many uses.