Vincent has a rare profile: he is a creative who enjoys working in partnership with production and marketing teams to deliver not just a beautiful design, but a successful product.
— Thibaut Perrin-Faivre, Vice-President Fragrance and Retail Experience, Burberry.
 
 
 
 

Objective

To create and develop a palette of bespoke packaging materials
emulating the colour and texture of the brand's iconic gabardine trench coat.

 

Quality vs value vs delivery

Colour and emboss developed in close partnership with a British paper mill
and other production partners:
sustainability experts, supply chain / procurement stakeholders, raw materials manufacturers.

Environmental considerations at the heart of material development:
F.S.C sourcing and high levels of post-consumer waste as key elements of the specification.

 

1,200 tons a year

A bespoke paper made in England
matches the fabric in colour and texture perfectly, for brand integrity and storytelling.
Manufactured at high volumes in a range of specifications for many uses.